Does The Cost of Deworming Make You Squirm?
Farnam Horse Health Products Introduces Affordable New Ivermectin Paste

PHOENIX, Ariz. - (March 18, 2002) Farnam Horse Health Products is making deworming more affordable and convenient with the introduction of HORSE HEALTH Equine Ivermectin, a 1.87 percent ivermectin paste. This is the first and only ivermectin paste available in a cost-saving multi-dose syringe. The multi-dose syringe treats up to three 1,250 pound horses, or a total of 3,750 pounds. It is especially handy and economical for consumers with multiple horses as well as consumers who have large horses such as breed horses above 1,250 pounds, draft horses and warmbloods. HORSE HEALTH Equine Ivermectin also is available in a convenient single-dose syringe.

As part of the product launch, Farnam is offering a buy two, get one free promotion on both the single dose and multi-dose size Horse Health Equine Ivermectin products at participating retailers, while supplies last. Plus, as an added bonus, consumers may receive a $1 rebate per dose for up to $50 in rebates per household. Consumers may find more special offers, as well as additional information about Horse Health Equine Ivermectin, on the Internet at www.horsehealthdewormer.com.

New Products From An Old Name in Deworming
Farnam Companies Introduces Two New Deworming Products for Horses

PHOENIX, Ariz. - (March 18, 2002) One of the oldest and most trusted names in equine parasite control has something new in store for horse owners. Farnam Companies, Inc., is introducing two new Farnam-owned brands of ivermectin and related deworming products.

The first is IVERCARET (ivermectin), a broad spectrum ivermectin paste that kills 35 species and stages of worms and bots in a single dose, including lungworms, intestinal threadworms and benzimadazole-resistant strains of small strongyles. It is safe to use on horses of all ages, including foals. The IVERCARE syringe features a precise sure-lock setting for easy, accurate dosing. Special offers from IVERCARE, which uses the tag line, "Because I Care," can be found on a new Web site at www.ivercare.com.

Farnam also is introducing ROTATIONT 1 (ivermectin), part of an effective, easy-to-use deworming system designed for horse owners who prefer a year-round rotational program. ROTATIONT 2 (pyrantel pamoate) completes the rotational system. The ROTATION program alternates two compounds that are not chemically related, so there is no concern about parasites developing resistance. More information about these products, along with special purchase offers, may be found at www.rotationdewormer.com.

As part of the product launch, Farnam is offering a buy two, get one free IVERCARE promotion at participating retailers as well as a special mail-in ROTATION offer, while supplies last. Plus, as an added bonus to consumers, more than $15 in cost-saving Farnam coupons are included with each product. Details are on product packages.

For information on Farnam dewormers or any of its horse products, in the United States call toll free at (800) 234-2269 or direct at (602) 285-1660, or go to www.farnamhorse.com on the Internet. Founded in 1946, Farnam Companies, Inc., is a privately held company and a leader in the animal health products industry.