July 28, 2001

Remember a Loved One Through Foundation Memorial

"The Heart of the Ride" Unveiled

Amarillo, Texas - Beginning next week, anyone who wants to remember a loved one - be it horse or human - can do so through a new program announced today by the American Quarter Horse Foundation. The program is called "The Heart of the Ride" and was designed specifically for people who want to forever remember a horse or person who touched their lives.

"We believe there is no better way to pay tribute to a loved one than with a memorial established through the American Quarter Horse Foundation," said Bill Brewer AQHA's Executive Vice President. "Members and owners of American Quarter Horses can honor the memory of a friend, loved one or special horse by making a gift to the Foundation in that person's memory. The gift then will be used to help support the education of our youth, equine research to protect all horses or educational outreach projects of the Foundation."

Over the years, the American Quarter Horse Foundation has received numerous requests from people who have been touched by a special horse or human. After listening to those countless requests, the Foundation developed "The Heart of the Ride" Program.

By simply completing a memorial card and indicating the gift, Members, owners and enthusiasts can celebrate their favorite person or animal. After receiving the card and gift, AQHF will send a beautiful memorial card to a person or family member to let them know a memorial has been established.

"The Heart of the Ride" campaign will officially kick off during the American Quarter Horse Youth Association World Championship Show held August 5-11 in Fort Worth, Texas. Additionally, in the November/December issue of America's Horse magazine, a special envelope will be inserted into every copy mailed so Members can make their gifts in time for the holiday season.

The American Quarter Horse Foundation was established in 1975 as a charitable organization for the industry. AQHF supports scholarships with some 130 young people currently attending school on a Foundation scholarship; equine research that benefits all horses; and educational outreach programs such the American Quarter Horse Heritage Center & Museum. For additional information on AQHF or to make a donation, simply call 1-888-209-8322 or visit www.aqha.com.